MoreThaNights
More Data More Fun
Our system helps you to know your customers better by turning insights into increased revenue
ROLE
UX / UI Designer
WHAT
Final Project at “Netcarft Academy”
WHEN
2024
Designed to deepen your understanding of your customers & their preferences.
By leveraging customer insights, it transforms knowledge into increased revenue for your business
A Complex Data System
Our Story
Our Story
Spying On The Rivals
Spying On The Rivals
Marketing automation
AI-driven insights for improvement
Automating WhatsApp messages
Streamlining data presentation
Ideal for publicists and club owners
Extensive filter capabilities
Comprehensive users profiles
Main Goals
Main Goals
Build a strong relationship with your customers based on relevant information and their preference.
Relationship
To refine and optimize the work method.
Efficiency
=
Money
Increase your income using AI tool and marketing automation.
Total revenue
$70,000
Increased in 150% this month
User Hunt
User Hunt
87%
State that marketing is impersonal and ineffective
No information about the customers. The promoters are sending generic messages to clients without any personalization.
96%
Spending a lot of time trying to get to know their clients
Promoters are told to look up their customers, one by one, on Facebook to check their birthdays.
90%
Claim that there is a lack of information
There is no effective and easy way to follow the audience that entered the club. You can’t tell who is a new customer and who is a regular.
100%
Claim that their work method is inefficient
The manager spends 4 hours to research data and profits for each promoter.
Interviews with nightlife people
1 line manager
1 Club owner
5 promoters
Was to understand their needs and the method in which they have operated until today - and to optimize it in order to increase revenues and build a strong, long-term relationship with the customers.
The goal
The Bottom Line
Persona
Persona
Nati’s Problem
Nati's problem is the lack of a centralized system to efficiently track and analyze key data, making it difficult to manage operations and make data-driven decisions.
His Needs:
A way to easily track and analyze revenue, peak hours, and publicists.
Tools to monitor and optimize club operations in real-time.
Better time management to focus on strategic tasks instead of manual data collection.
A streamlined way to make data-driven decisions to improve efficiency.
A method to identify trends and patterns in the club's performance.
Nati Levy
30, Tel Aviv
Line owner at “Capella” club
User Flow
User flow
Typography
Typography
components
ICONS
color palette
TEXT
Mulish:
Aa Bold
Aa SemiBold
Aa Regular
Lorem ipsum dolor sit amet consectetur. Consectetur augue nunc semper sem tincidunt massa. Fames nec aenean nulla nulla dui augue ipsum.
Heading
24 px SemiBold
Title
16 px Bold
Body L
16 px Regular
Line height
20 px
#6D5CFF
#FF8766
#118B9D
#F1F1FF
#FFE8DF
#D4F0F6
User Flow
User flow
Self Reflection
Self Reglection
to create this project came from my husband, who works in both nightlife and a data-driven high-tech company.
Observing the significant differences in data collection and utilization between these fields made me realize the potential for improved marketing, increased sales, better understanding of various target audiences, customer segmentation, and enhanced marketing and operational efficiency.
My Inspiration
Explore & Filters
The explore view allows you to explore and query your data seamlessly. It enables you to delve into datasets, perform custom queries, and extract relevant insights.
Once the desired data is obtained, you can use the results to drive actions such as marketing automation or generating detailed Excel reports.
It ensures that you can quickly translate data insights into practical, impactful business strategies.
Provides visual interfaces that display data through intuitive graphs, charts, and tables. It turn raw data into actionable insights, allowing users and stakeholders to monitor performance, identify trends, and make informed decisions quickly.
Main Dashboard
Marketing Automation
After selecting customers based on the desired filters, you have the option to send a marketing automation message generated by AI, leveraging the history of previously sent messages, or to choose a message from a pre-prepared template.
Utilizing personalized and targeted messages will enhance revenue and expand the customer base.
Performance Tracking
Track your marketing automation to improve performance. Don't hesitate to ask our Night Guru for more AI-based tips.
MoreThaNights
More Data More Fun
Our system helps you to know your customers better- turning insights into increased revenue
ROLE
UX / UI Designer
WHAT
Final Project at “Netcarft Academy”
WHEN
2024
Our Story
Our Story
A Complex Data System
Designed to deepen your understanding of your customers & their preferences.
By leveraging customer insights, the system transforms knowledge into increased revenue for your business
Spying On The Rivals
Spying On The Rivals
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Comprehensive users profiles
Marketing automation
Extensive filter capabilities
AI-driven insights for improvement
Streamlining data presentation
Automating WhatsApp messages
Ideal for publicists and club owners
Main Goals
Main Goals
Relationship
Build a strong relationship with your customers based on relevant information and their preference.
=
To refine and optimize the work method.
Efficiency
Money
Increase your income using AI tool and marketing automation.
User Hunt
User Hunt
1 line manager
1 Club owner
5 Promoters
Was to understand their needs and the method in which they have operated until today - and to optimize it in order to increase revenues and build a strong, long-term relationship with the customers.
The goal
Interviews with:
The Bottom Line
87%
State that marketing is impersonal and ineffective
No information about the customers. The promoters are sending generic messages to clients without any personalization.
90%
Claim that there is a lack of information
There is no effective and easy way to follow the audience that entered the club. You can’t tell who is a new customer and who is a regular.
100%
Claim that their work method is inefficient
The manager spends 4 hours to research data and profits for each promoter.
96%
Spending a lot of time trying to get to know their clients
Promoters are told to look up their customers, one by one, on Facebook to check their birthdays.
Persona
Persona
Nati Levy
30, Tel Aviv
Line owner at “Capella” club
Nati’s Problem
Nati's problem is the lack of a centralized system to efficiently track and analyze key data, making it difficult to manage operations and make data-driven decisions.
His Needs:
A way to easily track and analyze revenue, peak hours, and publicists.
Tools to monitor and optimize club operations in real-time.
Better time management to focus on strategic tasks instead of manual data collection.
A streamlined way to make data-driven decisions to improve efficiency.
A method to identify trends and patterns in the club's performance.
First entry
Explore
Choosing relevant customers
Sending approval
Main dashboard overview
Creating data table based on relevant filter
Explore & filter customers
Explore more
Marketing insights
User Flow
User Flow
Typography
Typography
color palette
#6D5CFF
#FF8766
#118B9D
#F1F1FF
#FFE8DF
#D4F0F6
#D4F0F6
#FFE8DF
#F1F1FF
ICONS
components
TEXT
Mulish:
Aa Bold
Aa SemiBold
Aa Regular
Lorem ipsum dolor sit amet consectetur. Consectetur augue nunc semper sem tincidunt massa. Fames nec aenean nulla dui augue ipsum.
Heading
24 px SemiBold
Title
16 px Bold
Body L
16 px Regular
Line height
20 px
MoreThaNights
User Flow
Provides visual interfaces that display data through intuitive graphs, charts, and tables. It turn raw data into actionable insights, allowing users and stakeholders to monitor performance, identify trends, and make informed decisions quickly.
Main Dashboard
Explore & Filters
The explore view allows you to explore and query your data seamlessly. It enables you to delve into datasets, perform custom queries, and extract relevant insights.
Once the desired data is obtained, you can use the results to drive actions such as marketing automation or generating detailed Excel reports.
It ensures that you can quickly translate data insights into practical, impactful business strategies.
Marketing Automation
After selecting customers based on the desired filters, you have the option to send a marketing automation message generated by AI, leveraging the history of previously sent messages, or to choose a message from a pre-prepared template.
Utilizing personalized and targeted messages will enhance revenue and expand the customer base.
Performance Tracking
Track your marketing automation to improve performance. Don't hesitate to ask our Night Guru for more AI-based tips.
Self Reflection
Self Reflection
to create this project came from my husband, who works in both nightlife and a data-driven high-tech company.
Observing the significant differences in data collection and utilization between these fields made me realize the potential for improved marketing, increased sales, better understanding of various target audiences, customer segmentation, and enhanced marketing and operational efficiency.
My Inspiration