ROLE
UX / UI Designer
WHAT
Semi Final Project at “Netcarft Academy”
WHEN
2024
BumpTrack
Empower your pregnancy
Our Story
Our Story
Get personalized insights, expert advice, and tools to track your journey, all in one easy-to-use app
Pregnancy Picks
You'll receive personalized recommendations for all the professionals you might want to support you throughout your pregnancy. All that's left for you to do is choose.
Preggo News
You'll find a selection of articles and tips, updated daily and tailored to the current week of your journey. We prioritize keeping your experience as personalized and relevant as possible.
Custom Bump Path
We customize the app's content based on a personalization process to better suit the user's individual needs and preferences.
Rivals Monitoring
Rivals Monitoring
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
User Research
User Research
I conducted a survey that received responses from 20 pregnant women
Held personal interviews with 4 first- time moms.
76%
Claim that there’s a lack of custom recommendations
Lack of personalized recommendations, providing only generic advice that doesn’t address individual needs.
85%
Claim that most competing apps provide generic information
The information doesn’t cater to the unique needs and preferences of individual users, leading to a less personalized experience.
90%
Claim that the app's guidance is unsatisfactory
The personalization process was inadequate, failing to tailor the experience to users' unique needs
&
Persona
Persona
Naama Ariel
29, Tel Aviv
Expecting her first child
Vegan
Naama’s Problem
Naama has tried other apps, but found their information too generic and not tailored to her specific needs.
Her Needs:
Professional and easy way to track her pregnancy and the baby's development.
Tailored advice based on her diet and lifestyle.
Access to personal & relevant support for her specific journey.
Suggestions for trusted doctors and healthcare providers.
Main Goals
Main Goals
&
PERSONALIZATION
Through a comprehensive personalization process, the app adjusts its content to align with the user individual preferences, health insurance details and current life stage. This ensures that the experience is relevant and personalized.
LOYALTY
Our app fosters loyalty by offering personalized content and support that truly resonates with each user's journey, creating a trusted and valued experience.
User Flow
User Flow
1
Personalization Process
When first opening the app, Naama is guided through an intuitive personalization 7- steps process that captures key details like personal information, lifestyle habits, and dietary preferences.
2
Home Page
Naama enters the app’s home page, where everything is tailored to her journey. The content adapts to her preferences and stage of pregnancy, offering personalized tips, updates, and insights that grow with her every step of the way.
Weekly Tasks
At this stage of Naama's pregnancy, she’s encouraged to choose a childbirth preparation course as part of her weekly tasks.
3
Explore Courses
Naama visits the courses page, where she finds a clean tabbed layout displaying key details like course information, upcoming start dates, and a "More Information" button for further exploration.
4
More Information
On the "Additional Information" page, Naama can explore an in-depth overview of the course, including details on the curriculum, upcoming start dates, visuals, and user reviews
5
6
Reviews
Naama can then go to the reviews section, where she’ll find the average course rating along with user reviews. The reviews are filterable for easy access to the most relevant feedback.
Self Reflection
Self Reflection
After speaking with many first-time mothers who felt overwhelmed by generic advice and struggled to find information tailored to their unique journeys, I realized the need for a more tailored solution.
I designed this app to prioritize personalization from the very start. By capturing key details about each user’s preferences, lifestyle, and pregnancy stage, the app adapts its content to provide relevant, timely support.
My goal was to create an experience that feels truly customized, ensuring every woman feels guided, informed, and empowered throughout her journey.
Empower your pregnancy
BumpTrack
Get personalized insights, expert advice, and tools to track your journey, all in one easy-to-use app
ROLE
UX / UI Designer
WHAT
Semi Final Project at “Netcarft Academy”
WHEN
2024
Our Story
Our Story
Custom Bump Path
We customize the app's content based on a personalization process to better suit the user's individual needs and preferences.
Pregnancy Picks
You'll receive personalized recommendations for all the professionals you might want to support you throughout your pregnancy. All that's left for you to do is choose.
Preggo News
You'll find a selection of articles and tips, updated daily and tailored to the current week of your journey. We prioritize keeping your experience as personalized and relevant as possible.
Rivals Monitoring
Rivals Monitoring
In-depth personalization process
Daily updates
Personalized articles
Interfacing with the HMO
Trimester-Specific Tasks
The goal
was to gain insights into their needs and identify the information gaps that their current apps do not fulfill.
Users Research
Users Research
I conducted a survey that received responses from 20 pregnant women and
held personal interviews with 4 first-time moms.
85%
Claim that most competing apps provide generic information
The information doesn’t cater to the unique needs and preferences of individual users, leading to a less personalized experience.
90%
Claim that the app's guidance is unsatisfactory
The personalization process was inadequate, failing to tailor the experience to users' unique needs
76%
Claim that there’s a lack of custom recommendations
Lack of personalized recommendations, providing only generic advice that doesn’t address individual needs.
The Bottom Line
Persona
Persona
Naama’s Problem
Naama has tried other apps, but found their information too generic and not tailored to her specific needs.
Her Needs:
Convenient and professional way to track her pregnancy & baby's development.
Tailored advice based on her diet and lifestyle.
Access to personal and relevant support for her specific pregnancy journey.
Suggestions for trusted doctors and healthcare providers.
Naama Ariel
29, Tel Aviv
Expecting her first child
Vegan
&
Main Goals
Main Goals
LOYALTY
Our app fosters loyalty by offering personalized content and support that truly resonates with each user's journey, creating a trusted and valued experience.
PERSONALIZATION
Through a comprehensive personalization process, the app adjusts its content to align with the user individual preferences, health insurance details and current life stage. This ensures that the experience is relevant and personalized.
User Flow
User flow
Personalization Process
When first opening the app, Naama is guided through an intuitive personalization 7- steps process that captures key details like personal information, lifestyle habits, and dietary preferences.
Home Page
Naama enters the app’s home page, where everything is tailored to her journey. The content adapts to her preferences and stage of pregnancy, offering personalized tips, updates, and insights that grow with her every step of the way.
Weekly Tasks
At this stage of Naama's pregnancy, she’s encouraged to choose a childbirth preparation course as part of her weekly tasks.
Explore Courses
Naama visits the courses page, where she finds a clean tabbed layout displaying key details like course information, upcoming start dates, and a "More Information" button for further exploration.
More Information
On the "Additional Information" page, Naama can explore an in-depth overview of the course, including details on the curriculum, upcoming start dates, visuals, and user reviews
Reviews
Naama can then go to the reviews section, where she’ll find the average course rating along with user reviews. The reviews are filterable for easy access to the most relevant feedback.
1
2
3
4
5
6
Self Reflection
Self Reglection
After speaking with many first-time mothers who felt overwhelmed by generic advice and struggled to find information tailored to their unique journeys, I realized the need for a more tailored solution.
I designed this app to prioritize personalization from the very start. By capturing key details about each user’s preferences, lifestyle, and pregnancy stage, the app adapts its content to provide relevant, timely support.
My goal was to create an experience that feels truly customized, ensuring every woman feels guided, informed, and empowered throughout her journey.
